SoFi: Revolutionizing Personal Finance for Millennials and Gen Z—and Why It's a Fintech Stock to Watch in 2025
SoFi: Revolutionizing Personal Finance for Millennials and Gen Z—and Why It's a Fintech Stock to Watch in 2025 In an era where traditional banks feel like relics from a bygone age, SoFi Technologies, Inc. (NYSE: SOFI) is charging ahead as the go-to app for a new generation of savers, borrowers, and investors. Founded by a group of Stanford grads during the 2008 financial crisis, SoFi has evolved from a student loan refinancing disruptor into a full-service digital bank serving over 10 million members. As of September 2025, with record Q2 results showing $855 million in net revenue and $97 million in net income, SoFi isn't just surviving—it's thriving amid economic uncertainty. But what makes SoFi tick, and is its red-hot stock a buy? Let's break it down. From Crisis to Comeback: SoFi's Origin Story SoFi—short for Social Finance—was born in 2011 amid the rubble of the Great Recession. A quartet of Stanford Business School alumni, including CEO Anthony Noto (former Tw...